The Top 3 Ways to Make Your Listing Stand Out

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Written by Bridget Carey, EquipNet Project Manager – It happens. 4 months pass, no leads. 5, 6, 7 months pass, and still no interest from the market on that one piece of equipment you’ve had for years. So, you look over the listing, and it looks perfect, right? Look a little closer. Does it share the full story of the equipment? You wouldn’t buy a car based on one photo and a description that says it may or may not run; well, the same goes for a piece of equipment. The more information you provide in a listing, the better. Therefore, here are 3 tips to consider when creating a listing:

1. Paint a Colorful Picture

A listing should provide an accurate representation of the current state of the equipment. You want to show all angles of the asset, while specifically highlighting the various components included. A minimum of 5 photos is recommended to ensure the asset is captured from every perspective. Is there a nameplate? Take a photo. Is there a control panel? Take a photo. There is no such thing as too many pictures. Each image should be in color and in a JPEG format.

2. Getting Back to the Basics

When you first meet someone, what’s the first thing you typically share with him or her? Your name, maybe where you’re from, or possibly where you work? You share your basic information with said individual. Before you introduce your equipment to the market, you want to take a similar approach. Be sure to include the following to guarantee your equipment is getting the attention it deserves upon first view:

  • Manufacturer name
  • Status of equipment: installed, uninstalled, loose, crated, etc.
  • Model number
  • Serial number
  • Year manufactured
  • Weight
  • Dimensions
  • Physical location
  • Type of equipment
  • Internal asset ID
  • Original cost
  • Year purchased

 

3. Tell the Full Story

With the basics covered, this is when you really want to separate your equipment from others on the market. What makes your equipment different from another? An oven is just an oven until you dive deep into its history. Consider including the below information to enhance your asset’s description:

  • When the equipment was last used
  • Upgrades/dates of the last upgrade
  • Featured components of the equipment
  • What was the equipment last used for?
  • Products last and currently used
  • Product sizes
  • Capabilities
  • Spare/change parts and tooling
  • Software included
  • Manuals
  • Specification sheets
  • Maintenance records
  • Electrical specs (voltage, frequency, phase, current)

When in doubt, add the information to the listing. By taking the time to generate the data upfront, you allow the last chapter of the story to fall right into place – the sale of your equipment.

Here’s an example of a complete listing compared to an incomplete listing:

Click on the images to enlarge.

For more information on how to perfect your equipment listings, contact your local EquipNet representative:

North America +1.781.821.3482 | sales@equipnet.com
Europe +44.0.118.901.6161 | eusales@equipnet.com
Latin America +57.1.432.7780 | ventas@equipnet.com
Asia-Pacific +91.226.671.5078 | equipnetindia@equipnet.com
Middle East +90.553.420.0985 | kroodi@equipnet.com


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