December 27, 2011
by Julie Baker
Ezine Advertising In Multiple Ezines (ezinead.net />Remember when your company thought that the Web was an evil entity that had no place in the business world? Then they adapted. Same thing happened with the first wave of social networking (MySpace and Facebook) until LinkedIn came along and now social media is a legitimate source for lead generation and industry research. Today, companies like yours are scrambling to integrate social media into their overall marketing plans. Now Google Plus is leading the next wave. Have we all finally figured out that we need to be in front of these developments instead of dismissing them at first and playing catch up when it\’s almost too late?
Google Plus received a lot of hype when it first premiered to the general public earlier this year. According to a recent article on Northern Voices Online, there are several reasons why Google Plus should succeed:
A new and simple interface
Google launched its new social networking site with a simple and easy to use interface. Google Plus features an interface that has addressed all drawbacks of Facebook profile. Facebook introduced the Timeline feature in an attempt to challenge Google+ in this regard. It is so easy to update, share images, links and videos on Google+ that there will be no confusion even for beginners to work with the site.
Web search integration
Google is the world’s top web search engine with a huge presence in the search market. Google+ becomes an ideal social networking site, because it integrates with the search results of Google. It can’t be denied that most internet users across the world use Google to search web for information. So, this integration feature, which you can see along side each search result in form of a 1+ button, helps them a lot. People can see what their Google Plus friends have searched and liked among Google search results.
Google+ is everywhere
Google has countless web services, for example, Gmail, YouTube and Google Calendar and so on. There are millions of users for each of Google service. To take advantage from this huge presence on the web, Google has shrewdly placed Google+ notifications everywhere. If you are a member of Google+, you can see updates on the site on your Gmail, YouTube and most other Google pages. This is, of course, one thing that Facebook and other social networking sites lack.
Google is always known for high quality products. The company often makes no compromise with quality. If you get through the various products and services from Google, you can easily understand this. Google+ also comes up with the same perfection. The social networking site could not have hit Facebook’s influence on the web; however it boasts of a perfect look and smooth user interface. Updating statuses, uploading images, sharing links, commenting, liking and all other activities can be done quite easily on Google Plus.
Open source factor
Google makes every move under open source platform. Facebook clearly wants people to go with it, use its apps and games, which are developed by third party developers for money making. “They want businesses to create pages and apps that will allow people to handle all of their transactions and maintenance items on the platform,” adds JD Rucker of Soshable.com. Google+ is just opposite to that idea. It is an open source platform that individuals and businesses can use to share their feelings and promote their businesses.
So how will your company react? If it doesn\’t react, will you lead the charge? Do you already have a presence on Google Plus? Are you making important connections to current and prospective clients and partners? If you\’re not a Google Plus user, the train is leaving the station. Better get onboard. If you already are on Google Plus, add EquipNet to your circles.
Ezine Advertising In Multiple Ezines (ezinead.net