This Isn’t Your Father’s Vending Machine

Vending machines are familiar sights at places as varied as high schools, amusement parks, car mechanics, and hospitals. When there are a lot of people captive in one place, some of those people are bound to be hungry and vending machines are there to deliver. However, vending machines are not always viewed favorably. Vending machine coffee is terrible. The snacks are too high in salt. The drinks are too high in sugar. How long have those chips been sitting there? Often, people make purchases from vending machines out of necessity rather than desire. The model is strong – vending machines are convenient and easily placed – the challenge for vending machine manufacturers is to make the machines more attractive to consumers.
The vending machine industry is doing just that. One of the things manufacturers are trying is to capture the youth market by giving them what they want in a familiar experience. Some machines are becoming more interactive in order to attract young people who are used to playing games online. Those same people also tend to shop online where they are offered many different payment options. Vending machine customers want the same array of payment options, like credit cards, Google Checkout, and PayPal, and vending machines are delivering rather than forcing would-be customers to hunt for change. The products offered by vending machines are also changing. Sodas are being replaced by juices and energy drinks, trail mix is edging out chips, and the coffee is actually pretty good.
Companies that place these new types of vending machines will have a new challenge when it comes to figuring out the value of the equipment. Not only will they have to know how much the machine is worth, but they will have to know what value it has in terms of garnering brand recognition and brand loyalty as consumers recognize a company’s efforts to provide them with what they want. Appraisal is a complex process and an important one to get right. If your company is changing the way it does things or seeks to know the true value of its equipment, contact us today for help deciding what it’s all worth.

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