The Manufacturing Institute and Deloitte recently released the 2012 Public Perception of Manufacturing Report, the fourth report in an annual series that measures the American public perception of the manufacturing industry, its role in the economy, and the careers offered by the industry. According to the survey, the public feels that American leadership is off-course in improving manufacturing competitiveness and that the national economy is weak and fragile.
The results of the survey of American citizens measure their perceptions of the manufacturing industry in the United States relative to other industries and reveal that the vast majority firmly believe that a strong manufacturing industry is crucial to Americans’ standard of living and economic prosperity, as well as the national security of the United States. Approximately 90% of respondents rated it as “important” or “very important” for America’s economic prosperity and standard of living; however, most see our nation’s global competitiveness in manufacturing as stagnant or declining. Only 16% of Americans feel it is likely to improve in the next 12 months, and 23% feel it will weaken. The key findings from the report include:
- Americans value a strong manufacturing sector.
- Americans want stronger policies to support manufacturing.
- Americans believe the U.S. manufacturing industry has the ability to compete globally, but are looking for better leadership from both policymakers and business leaders to support U.S. competitiveness.
- Americans view the manufacturing sector as fragile and unstable.
- Americans want manufacturing jobs…for someone else.
- Americans lack confidence in their school system’s ability to provide the necessary skills and career guidance required to pursue a job in manufacturing.
- They have strong perspectives on what needs to change to bolster manufacturing competitiveness.
- This survey was commissioned by Deloitte and The Manufacturing Institute, and was conducted online by an independent research company in September 2012. The survey polled a nationally representative sample of 1,000 Americans across 50 states and has a margin of error for the entire sample of +/- three percentage points.
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