Consumer Packaged Goods
September 12, 2012
We\’ve written a lot lately about alternative forms of packaging designed to break down more quickly than traditional forms. In the news this week wa
s another form of alternative food packaging — the edible kind. There\’s a company in our home state of Massachusetts, WikiCells, that received financing last week to begin testing its edible food packaging. Its
packaging is made of seed, nut, chocolate, and fruit particles, held together with calcium. If consumers choose to throw the packaging away, it biodegrades quickly, but if they choose to eat it, the packaging is designed to complement the food inside. For example, the company has tested ice cream held in fudge packaging, yogurt held in strawberry packaging, and orange juice held in orange packaging. Read more about the company and its plans here.
We have high hopes for this new product both because it could dramatically change the way we interact with our food and because it’s good for the environment. However, not every new product tested makes it to market. Much like pharmaceutical companies, when labs testing new food products have to close, sales must happen quickly. If you find yourself in this situation with your company, contact EquipNet to discuss how we can help.
WikiCells, we’re excited for you and your new product and are dreaming about all the things that could be packaged in fudge.
Categorias: Consumer Packaged Goods
Tags: edible packaging packaging industry packaging industry trends,
