Calls for more transparency and more sustainable practices have been on the rise throughout the Cosmetics industry and beyond, but these calls were only amplified with the onset of the COVID-19 pandemic. It has been reported that people have linked the health crisis to signs of planetary change, and this insight has led people to reflect on sustainability and environmental impacts on their health. The pandemic has shifted consumer shopping habits for logistical reasons, but there has also been a shift in consumer buying habits, something that is expected to continue as sustainable sentiments strengthen.
For some time, cosmetics and beauty companies have searched for ways to reduce their impact on the environment. However, as consumers call for changes, companies are answering the call, with many setting goals to achieve by the year 2030. L’Oréal announced its sustainability plan, “For the Future”, that lays out goals to limit impacts on as many natural resources as possible, increasing transparency in their labeling systems to inform consumers to what goes into products, funds resources to protect and replenish the environment, among other steps. CVS Health has also created a plan to cut its environmental impact in half, while also providing consumers at-home tips on how to make positive changes to protect the environment. Unilever’s plan includes a goal to eliminate fossil fuels from its products and processes, promising to instead use recycled or renewable carbons in production.
One thing the Cosmetics industry, and many others, are targeting in their sustainability efforts is packaging. Traditionally, plastics play a major part in all areas of packaging. However, companies are making efforts to move away from single-use plastic. Some companies are working to make their packaging with less plastic, while others are redesigning packaging to be recyclable or to use recycled materials. L’Oréal is just one company experimenting with using paper-based packaging. The efforts to make packaging more ecofriendly is not limited to a product’s packaging, however. Many companies are looking into their shipping practices, finding ways to offset carbon emissions and to use more sustainable shipping materials and packaging.
Many companies making efforts to be more sustainable have joined the United States Environmental Protection Agency’s Green Power Partnership, an agreement to use more green power in efforts to decrease negative environmental impacts. Well-known personal care companies including the Colgate-Palmolive, Estee Lauder, and Procter and Gamble are among the over 700 companies, schools and universities, towns and cities, and restaurants who have agreed to the pledge to protect the environment by using more green power. As of 2020, these companies were using billions of kilowatt-power of green energy per year.
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Categorias: Consumer Packaged Goods