THE LEADING EQUIPMENT BROKER AT THE LEADING PROFESSIONAL BEAUTY AND WELLNESS EXHIBITION
Cosmoprof Bologna is the world’s leading professional beauty and wellness exhibition, which is annually held at the Bologna Fiera exhibition centre. This year EquipNet sent three staff members for an ever increasing amount of business meetings. We are experiencing a high demand for EquipNet’s services, as beauty companies search for reputable, reliable and solidly established asset management partners.
Cosmoprof Worldwide Bologna is the only B2B event in the beauty industry panorama, where all sectors of the beauty industry are represented under one roof. It is a flagship event for companies to expand their distribution networks, seeking out new opportunities in new markets. The companies welcomed how EquipNet can quickly and efficiently meet their expansion needs, and provide a return on their surplus asset backlogs.
The trade show was extremely well represented, with all the major European cosmetic brand names present and over 2000 exhibitors in total. The show was also very well attended, with an estimated 240,000 visitors over the four days. A major attraction for day visitors was the L’Oreal-MTV catwalk showcase auditorium.
In addition to its cosmetic brand focus, Cosmoprof is twinned with Cosmopack – the exhibition for cosmetics equipment manufacturers. Major equipment manufacturers were present exhibiting their machines, many of which EquipNet has stock, such as IMA, Weckerle, Arca, Axomatic, Sollas, Tirelli, and much more.