Now at almost $30 billion in worldwide sales at the manufacturer’s level, according to Kline, natural products are dominating the global personal care industry. The organic and natural personal care markets have boasted double-digit growth for six consecutive years, making it the fastest growing segment of its industry. Grand View Research expects the organic personal care market to reach 15.98 billion by 2020.
Increasing awareness of the hazards posed by synthetic chemicals, rising concern for health safety, and a growing consciousness about environmental responsibility fuels the growth of the organic personal care industry. Several studies associate the use of synthetic ingredients in personal care products with a variety of medical conditions, such as birth defects, low sperm count and altered pregnancy outcomes.
Hoping to avoid these problems, an increasing number of consumers now prefer non-toxic and environmentally friendly products so the organic personal care market will likely continue its meteoric rise in the upcoming years.
North America is the largest market for organic and natural
About Natural and Organic Personal Care Products
Manufacturers make natural personal care products from natural ingredients extracted from plants. Natural products do not contain parabens, phthalates, petrochemical and aluminum salts or other synthetic chemicals. Organic products contain natural ingredients grown without synthetic fertilizers or pesticides and processed without the use of manmade chemicals. Various international and regional organizations certify and regulate organic and natural products in North America, Europe, Asia Pacific and other regions.
The personal care line includes body and facial care products, sun care, shampoos and hair conditioners, hair colors, toothpastes and mouthwashes, deodorant, feminine hygiene products, mascaras and lipsticks.
Organic Personal Care Product Trends by Industry Segment
Skin care products are currently the largest segment in the organic care product industry, commanding 35 percent of total market revenue. This segment will probably continue as the dominant source of revenue in the industry because of increased awareness towards skin health and hygiene increases along with rising concerns about exposure to harmful chemicals. New product launches and expanding distribution channels power growth in this segment.
Hair care products are the second largest segment in the organic industry, grabbing 25 percent of the market share in terms of revenue. Oral care and cosmetics offered the third and fourth strongest sales in the organic personal care industry.
Product innovation will fuel growth across all segments. An increasing number of sophisticated and innovative products will hit the market. Watch for an increase in sales of products that exfoliate, have antioxidant properties, and feature herbal extracts. Increased awareness of the benefits of oral hygiene and the rising availability of new products drives growth in the oral care segment. Dental tourism also boosts sales of organic oral care products. Cosmetics are growing at an attractive rate primarily because large cosmetic retailers, investors and manufacturers are pumping money into the segment, although the rising number of new companies and increasing product availability also play a role in the robust growth of the sector. Deodorants, feminine hygiene products and other segments will likely grow at a tepid pace.
The natural and organic personal care industry is growing at a healthy pace. It will likely continue this robust growth as more consumers become aware of the health and environmental benefits of using products made from natural ingredients processed in an earth-friendly way.
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Categorias: Consumer Packaged Goods